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Move combines subscription models for perfumes, colognes and environmental fragrances.
October 26, 2022
By: TOM BRANNA
Editor
Birds of a feather… Scentbird, a subscription-based fragrance company, acquired Drift, a subscription-based car air freshener business. Terms of the deal were not disclosed. It is the first acquistion for Scentbird. The company said that Scentbird and Drift will maintain their separate subscription models, with a bundled subscription offering set to debut next year. The move comes at a time when fine fragrance sales continue to soar and interest in home and car fragrance is still growin...
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